Shanif Merchant is the Chief Product Officer of Numurus. He has over 15 years of product management experience where he built complex software and hardware products in the fields of industrial automation, robots, telecommunications and cameras. He helps clients navigate Industry 4.0 transformation, including immersion of IOT, AI, and machine vision in enterprise workflows, keys to the end–to–end disruption of operations across the transportation, heavy equipment, manufacturing and smart city industries. Merchant brings product management experience from similar roles at Hitachi, GE and GoPro. He holds an honors Bachelor of Science, Computer Science and Mathematics from McMaster University and a Certificate of Data Science from the University of California Berkeley.