Mark Hoopes joined Lattice in April 2020, and manages the Industrial and Automotive Segments at Lattice Semiconductor. He brings more than 20 years of experience in various strategic roles – recently consulting for Software, Semiconductor and Systems companies in IoT, Machine Learning, Video Networking & Compression. Mark also served key roles at Intel / Altera in Industrial & Embedded Strategy, and Strategy & Systems Planning / Vertical Market Management at Xilinx. His previous roles included CTO office, Systems Architect, and Engineering Management at Video, Networking, Compute, and Multimedia Semiconductor companies. Hoopes holds a Bachelor’s in Computer Engineering from CSU Chico.