Rick Faulk is the CEO of Locus Robotics, where he has built the world’s largest Robots-as-a-Service (RaaS) business. He leads the executive team and is responsible for the company's overall strategy and execution.
Rick brings more than 30 years of experience in executive management, sales, and marketing at some of the world's most successful technology companies, including Cisco, Intronis, j2 Global, WebEx, Intranets.com, Barracuda Networks, Lotus Development, and PictureTel.
Rick currently sits on various boards and advises multiple companies, including Retrocausal, Arccos, Cybernetix Ventures, Glasswing Ventures, Gray Matter Robotics, and Leading Edge Ventures. Past board positions include Yodle, Virtual Computer, Bidding for Good, Skill Survey, Influitive, Ntirety, Blue Raven, and Centive.
Robots-as-a-Service (RaaS) has become a popular path to market for commercial robotics, but building a successful RaaS business requires far more than just offering a subscription model. From pricing and financing to fleet management, customer support, and service-level agreements, companies must balance recurring revenue with the operational realities of deploying robots in the field.
In this session, experienced robotics leaders will share best practices for launching, operating, and scaling a successful RaaS business. Learn how to structure contracts, price services, define customer success metrics, manage maintenance and uptime, and determine when RaaS is the right fit—or when a traditional capital purchase model makes more sense. Attendees will leave with practical strategies for building sustainable RaaS offerings that deliver value for both robotics providers and their customers.
