Bill Booth is a senior go-to-market executive leading business development and commercial strategy at Roboworx, a robotics field service company serving OEM partners across the industry. He specializes in building OEM-agnostic service programs, negotiating complex commercial agreements, and shaping go-to-market strategy for robotics companies scaling their field operations.
Robots-as-a-Service (RaaS) has become a popular path to market for commercial robotics, but building a successful RaaS business requires far more than just offering a subscription model. From pricing and financing to fleet management, customer support, and service-level agreements, companies must balance recurring revenue with the operational realities of deploying robots in the field.
In this session, experienced robotics leaders will share best practices for launching, operating, and scaling a successful RaaS business. Learn how to structure contracts, price services, define customer success metrics, manage maintenance and uptime, and determine when RaaS is the right fit—or when a traditional capital purchase model makes more sense. Attendees will leave with practical strategies for building sustainable RaaS offerings that deliver value for both robotics providers and their customers.
