RoboBusiness: Aethon President & CEO Aldo Zini To Share How to Make Mobile Robotics Solutions into Viable Business

FRAMINGHAM, MA – Robotics Trends is pleased to announce Aethon as Platinum Sponsor of the 7th annual RoboBusiness Leadership Summit,an executive-level conference designed specifically to serve as a catalyst for commercial development of the robotics marketplace.The conference and exposition will be held at the Sheraton Boston Hotel in Boston, Massachusetts on November 2-3, 2011. For more information visit www.robobusiness.com.

Founded in 2001, Aethon provides innovative robotic hospital delivery and asset management solutions to more than 100 hospitals throughout the United States. The combination of TUG - Aethon's Automated Robotic Delivery System (ARD), a courier system for the delivery and recovery of hospital goods and supplies and its added RFID-based asset tracking system enables the TUG robots to deliver meals, medications and supplies to nursing staff throughout the hospital, while its added asset tracking and recovery system track and locate equipment. Aethon products work in conjunction with each other, or separately, depending upon each hospital's specialized needs.

"Generally speaking, the value proposition around autonomous mobile robots is not clear to the business world," states Aldo Zini, President and CEO of Aethon. "To make autonomous mobile robotics relevant and more widely adopted, companies must develop a whole product solution mentality that goes beyond the robot itself, as well as have a clear definition of the problems to be solved."

"Aethon spent as much time developing ancillary technologies, product extensions, and interfaces to existing systems as they did on developing their mobile robots, as well as invested heavily in subject matter expertise around the various hospital applications that their technology is targeted to improve," states Dan Kara, RoboBusinessConference Chairman. "We believe that the information imparted during the Aethon presentation will be invaluable for RoboBusiness attendees and easily transferable to other mobile robot vertical markets."

RoboBusiness Leadership Summit Sponsors Include:

Founding Sponsor: iRobot; Platinum Sponsors: Aethon, VEX Robotics, Deere & Company; Gold Sponsor: Finnegan;Silver Sponsors: Freescale, Adept Technology; Registration Sponsor: Advanced Motion Controls; Standard Sponsors: Elmo Motion Control, Infranor, Jetta Company Ltd., JETRO, Maxon Precision Motors, MICROMO, MicroStrain, octoScope, OLogic, SICK, Inc., SRI International, Yaskawa America, and Yost Engineering, Inc.

For sponsorship information please contactRich Erb, Managing Director, Robotics Trends at 508-663-1500 x331, .(JavaScript must be enabled to view this email address) .

About Robotics Trends
Robotics Trends, a division of EH Publishing, Inc., is the world’s first integrated media firm serving the burgeoning educational, personal, service, industrial and mobile robotics marketplace. Robotics Trends serves the robotics industry through two major business divisions:

Robotics Trends Publishing, which produces www.roboticstrends.com, an online news, information and analysis portal focused on business and technology trends for people who build, buy, invest in, and seek to understand the educational, personal, service, mobile, industrial and military robotics market; and Robotics Trends, a subscription media product providing primary research, analysis and market observations for the robotics and intelligent systems industries.
Robotics Trends Events, which produces the RoboBusiness Leadership Summit (www.robobusiness.com), the Robotics Trends Virtual Summits (www.robovirtualevents.com), and the RoboNexus

About EH Publishing
EH Publishing, Inc. is the leading provider of independent business and consumer content and information serving the custom electronics, information technology, house of worship, pro audio, robotics, homebuilding, and supply chain markets through its multimedia publications, websites, newsletters, and expos. Our flagship multimedia products include CE Pro, CE Pro PLUS, CEProVIP, CE Pro LIVE, Electronic House, Electronic House Expo (EHX), Explore3DTV.com, ChannelPro-SMB, Live Sound International, ProSoundWeb.com, Worship Facilities Conference & Expo (WFX), Robotics Trends, RoboBusiness Leadership Summit, Robotics Trends Virtual Summits, Supply Chain Management Review, Logistics Management, and Modern Materials Handling. For more information visit www.ehpub.com.

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